{"product_id":"the-persuasion-code","title":"The Persuasion Code - Digital","description":"\u003cp\u003e\u0026lt;div\u0026gt;\u003cbr\u003e  \u0026lt;h2\u0026gt;The Persuasion Code\u0026lt;\/h2\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Why do some messages change minds while others are ignored?\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;p\u0026gt;\u0026lt;em\u0026gt;The Persuasion Code\u0026lt;\/em\u0026gt; explores the mechanics behind persuasive communication — how framing, credibility, language, emotion, evidence and timing can change the way a message is interpreted.\u0026lt;\/p\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;p\u0026gt;Rather than offering a collection of tricks, this book breaks persuasion down into a structured system for understanding how beliefs form, why people resist certain ideas, and what makes communication more convincing.\u0026lt;\/p\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;h3\u0026gt;Inside you'll discover:\u0026lt;\/h3\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;ul\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;How framing changes the meaning people assign to the same information\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;Why certain arguments create resistance instead of agreement\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;How credibility is built — and how quickly it can collapse\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;The role of emotion, narrative and evidence in persuasion\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;How message sequencing influences interpretation\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;Why objections are often deeper than the words used to express them\u0026lt;\/li\u0026gt;\u003cbr\u003e    \u0026lt;li\u0026gt;How timing and context can determine whether a message succeeds or fails\u0026lt;\/li\u0026gt;\u003cbr\u003e  \u0026lt;\/ul\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Persuasion is not about saying more. It is about understanding how a message enters another person's mind.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u003c\/p\u003e\n\u003cp\u003e  \u0026lt;p\u0026gt;A practical guide to the psychology behind changing perceptions, overcoming resistance and communicating ideas with greater impact.\u0026lt;\/p\u0026gt;\u003cbr\u003e\u0026lt;\/div\u0026gt;\u003cbr\u003e\u003c\/p\u003e","brand":"Veilmark Editions","offers":[{"title":"Default Title","offer_id":54608984146253,"sku":null,"price":31.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5499\/6301\/files\/ThePersuasionCode.webp?v=1787965302","url":"https:\/\/www.veilmarkeditions.com\/products\/the-persuasion-code","provider":"Veilmark Editions","version":"1.0","type":"link"}